Pay per click (PPC), sometimes known as paid search marketing or cost per click (CPC), is an internet advertising option for business’ to bring traffic to their website by purchasing ad space on internet search engines and high traffic websites. We’ve all seen those “featured results” or “sponsored ads” found at the top far right of the search engine results for certain companies, services, etc, well those are PPC advertisements and business’ have paid for the chance to have their website featured at the top of those search engine results. Cost per click is most dominant in search engines, but they can also be found in high traffic websites such as Facebook, Amazon, Twitter and more.
How Does Pay Per Click (PPC) Work?
The way pay per click works is that businesses are able to purchase the advertising space for specific words they choose, each one having a different cost per click (CPC) based upon popularity, and you only have to pay for the ad space when someone clicks on the link to your website. Pay per click is oftentimes compared against SEO marketing and though there are some similarities, pay per click offers immediate benefits rather than the slow building, long term benefits of SEO marketing. PPC offers immediate results because as soon as you pay for the ad space on a specific keyword your website is featured in search engine results that involves that keyword and on high traffic websites. Another benefit of pay per click is that you only have to pay for the clicks to your website, so for each searcher who doesn’t click on your site but sees your website mentioned you get the “publicity” free, allowing your business name and website to linger in their minds.
How Can You Make Money with Pay Per Click (PPC)?
Paid search marketing helps you to make money by bringing specific traffic to your website through specific keywords. When you pay to have your website featured on a keyword, you are allowing your business to be aligned with that keyword and have a high chance of bringing the searcher to your website to purchase products, services or increase your overall web presence and brand reputation. PPC can also come in other variations such as banner ads and revenue sharing programs to add to the overall profits of a business through internet traffic. Pay per click is an effective and immediate way to begin bringing in traffic to your website and increase your overall profits, allowing your website to have a better chance of competing in the business world and in your business’ sector.